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Maximising the Value of Hospitality We have teamed up with Sport Business to offer their report "Maximising the Value of Hospitality" exclusively from londonlaunch.com. Written by Ardi Kolah, one of the leading marketing and communications consultants in Europe, this incisive and timely report takes a hard look at the world of business entertainment. To learn more about this exclusive offer, click here. Sporting events, from major football events to Polo tournaments, sailing days to Grand Prix weekends or even a Wimbledon final, have become the single most popular means of corporate hospitality. The quality of packages offered by many sporting venues is now generally very high, so the majority of your initial thoughts should be based around which sporting environment you feel would be most relevant to your party. The beauty of the sporting entertainment day is that the sport or game itself need only be the focal point of a multi-activity and social event. Even those who are not overtly enthusiastic about sports can enjoy the social company and sporting competitiveness on offer. Other options include private boxes at shows and concerts or participative events such as Go-Karting or even sailing the Andaman sea in the world’s largest square-rigger! Back

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